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African SVOD Is Growing but Analysts Foresee Challenges
“South Africa is by far the largest market in Africa; outside of SA, premium paid-for OTT is totally a niche activity,” said Tony Gunnarsson, principal analyst at Ovum. “Netflix dominates the paid market already and is likely to continue to do so for foreseeable future. Other services from Showmax to Kwese Play (iFlix) are battling out for whatever is left of a tiny market.”
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