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This research analyzes how the first 5G operators launched their services.


  • This research provides a detailed view of how operators prepared for and launched 5G services.
  • The research features case studies of ten operators (Telstra, TIM and Vodafone (Italy), KT, Sunrise and Swisscom (Switzerland), Etisalat, EE and Vodafone (UK), and Verizon).

Features and Benefits

  • Analyzes leading operators' 5G strategies.
  • Understand how operators have launched 5G and what broader strategic goals underpin the launches.

Key questions answered

  • What has initial market reaction to 5G been?
  • How have operators prepared their networks for 5G?
  • How have they priced 5G services?
  • How are operators adding value to 5G plans?
  • What are operators' early partnership and services strategies?

Table of contents


  • Download 1: 5G launch strategies: Networks, Pricing, Marketing, and Services