Of the 68 5G plans tracked in 3Q19, 13 included true unlimited data from three operators: Vodafone UK, Vodafone Germany, and T-Mobile Germany. One operator introduced speed tiers for 5G, Vodafone UK.
- There was a general lack of innovation this quarter, with only two operators bringing 5G-rich services to market (cloud-gaming) in 3Q19.
Features and Benefits
- This tracker update continues to build out the 5G pricing story, assessing what is included in the 5G bundle, but also what is missing.
- The tracker will help still-to-launch 5G operators determine what upsell levers to embellish in their 5G offerings.
Key questions answered
- What are the key differentiators in a 5G plan?
- What 5G-rich services are being bundled for consumers?
Table of contents
Download 1: 5G Consumer Broadband Pricing: 3Q19