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Of the 68 5G plans tracked in 3Q19, 13 included true unlimited data from three operators: Vodafone UK, Vodafone Germany, and T-Mobile Germany. One operator introduced speed tiers for 5G, Vodafone UK.


  • There was a general lack of innovation this quarter, with only two operators bringing 5G-rich services to market (cloud-gaming) in 3Q19.

Features and Benefits

  • This tracker update continues to build out the 5G pricing story, assessing what is included in the 5G bundle, but also what is missing.
  • The tracker will help still-to-launch 5G operators determine what upsell levers to embellish in their 5G offerings.

Key questions answered

  • What are the key differentiators in a 5G plan?
  • What 5G-rich services are being bundled for consumers?

Table of contents


  • Introduction
  • Download 1: 5G Consumer Broadband Pricing: 3Q19