skip to main content

Introduction

This reports collates Ovum's 4K data for TV and consumer technology and analyzes the data and operator strategies for UHD at global and regional levels.

Highlights

  • There is a glut of 4K TVs in the market. This has pushed down prices of TV sets globally. As a result, many households globally are purchasing a 4K TV set, even when there is not sufficient 4K content to interact with.
  • There will be 39 million premium 4K pay-TV subscriptions in 2022; however, there will be 901 million 4K households, which indicates that the 4K hardware market is heavily underserved by the 4K content market.
  • 4K will be driving most STB replacements, especially for large premium DTH operators in North America, Europe, and Southeast Asia.

Features and Benefits

  • Describes the present state of play in the global 4K hardware and content market.
  • Evaluates operators' monetization strategies for 4K hardware and content.
  • Compares content across online and traditional broadcast.

Key questions answered

  • How will the 4K device ecosystem grow over the next five years?
  • How will 4K subscriptions grow over the next five years?
  • How will 4K content grow over the next five years?
  • What recommendations does Ovum have for operators, content providers, and vendors regarding UHD?
  • Where is 4K growing the fastest, and where do the largest opportunities lie for players across the value chain?

Table of contents

Summary

  • Introduction
  • Download 1: 4K TV Ecosystem Report