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5G is only one aspect of the attractive revenue potential that smaller firms represent in 2020 as they invest progressively more on building secure, customer-focused, and data-centric digital environments – and seek expert partners to help manage them.


  • Ovum identifies five workstyles in the human workforce and has mapped them to 5G attractiveness – highlighting that SMEs are key beneficiaries.
  • Forty percent of SMEs plan to increase their current expenditure on digital advisory. Support now rivals price in SME-buyer importance.

Features and Benefits

  • Ovum advises how to increase customer lifetime value at the volume end of the B2B market.
  • Ovum advises how to craft outcome-based value propositions for a pragmatic, largely non-technical B2B decision-maker who cares only about results.

Key questions answered

  • What are SMEs prioritizing in digital expenditure in 2020?
  • Who are the most dangerous competitors for SME wallet share in 2020?
  • How should service providers ensure successful SME engagement in 2020?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for service providers

5G will accelerate microbusiness cord-cutting

  • 5G must be part of a wider productivity bundle
  • Service providers must target 5G-friendly workstyles

Digital advisory will become a distinct service class for SMEs

  • New services go beyond break/fix support and target transformation

"Banal" competitors will grab more SME digital expenditure

  • Familiar names may eat your lunch


  • Methodology
  • Further reading
  • Author