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This report analyzes the main market opportunities and challenges ahead, outlining the most relevant trends that will shape the smart home AI-assistant market during 2020.


  • Consumers will demand greater AI assistant options at home.
  • The smart home industry will accelerate the transition to AI-based services.
  • Smart home AI assistants will make progress as personal companions and sitters.

Features and Benefits

  • Analyzes why AI assistant vendors must take greater control over the smart home experience.
  • Explores why all smart home service providers should prioritize multi-assistant support and integration.

Key questions answered

  • Why should telco/security service providers have a more active role in the development of AI assistants as personal security helpers?
  • Why must home repair service providers accelerate the smartification of their service portfolio via AI assistants?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for technology vendors
  • Recommendations for service providers

Multi-assistant support will expand

  • Consumers will have more options to choose their preferred AI assistants at home
  • Tech giants will need to deepen differentiation via services

The smart home industry will see a shift to AI-based services

  • The integration of AI assistants with smart home services will strengthen in key areas

Tech giant-led functionality for the smart home will gain momentum

  • Amazon and Google will take more control of the smart home experience
  • The surrounding ecosystem will have more visibility

Smart home AI assistants will evolve as personal companions and sitters

  • More AI robots will enter the home
  • AI home robots will be a hard proposition to sell


  • Methodology
  • Further reading
  • Author