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In this report, Ovum provides recommendations around three key trends for 2020 for enterprises, ICT service providers, and technology vendors in the media and entertainment segment.


  • Creating personalized a single user-centric connected digital TV & video hub is essential.
  • End-to-end partner lifecycle management will be crucial in the 2L (local live) era.
  • Unified media preparation and distribution workflow are essential for improving profitability and multiplatform reach at scale in the next 12 months.

Features and Benefits

  • Analyzes the trends that will shape the media and broadcast technology landscape in 2020.
  • Identifies the opportunity for vendors with strong horizontally integrated media preparation and distribution capabilities across the content supply chain.

Key questions answered

  • Which functionalities are essential for sustainability in the premium content owner segment in next 12 months?
  • How will a unified content supply chain help to address business challenges in the media and broadcast segment in 2020?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises
  • Recommendations for ICT service providers
  • Recommendations for vendors

Balancing media-consumption dynamics is becoming complex

  • Creating a single personalized user-centric connected digital TV and video hub is essential

Investments in 2L media assets on the rise

  • Faster time to market and launch of unique new services are crucial to acquire long-term customer loyalty

Profitability and cost-effective scalable multiplatform reach are KPIs

  • Converged multiscreen media preparation and distribution workflows are a must


  • Methodology
  • Further reading
  • Author