The year 2020 will be a critical one for the world's TV and video markets. The most important developments will take place at the intersection of traditional TV and OTT video.
- Traditional pay-TV's demise has been grossly overstated. Several markets continue to offer pay-TV growth, with the Indian subcontinent particularly attractive.
- Pay-TV service providers are diversifying in the face of cord-cutting. Their ability to react effectively to changing audience behavior will ensure future growth.
- But there is still plenty of work for pay-TV services to do. They need to generate greater scale so they can compete more effectively against Facebook, Amazon, Apple, Netflix, and Google.
Features and Benefits
- Evaluates those TV markets worldwide that continue to offer significant growth potential.
- Predicts key trends for traditional TV and OTT video in 2020.
Key questions answered
- Which traditional TV markets worldwide continue to offer significant growth potential?
- How can pay-TV operators, media companies, and OTT services best prepare for 2020?
Table of contents
Recommendations for service providers and platforms
Recommendations for technology vendors
Multisubscription data will become the key metric used to measure TV and video penetration
Key territories exceed 50% landmark in 2020
Multisubscription intelligence will facilitate growth via service packaging innovation
M&A activity in 2020 will scale up pay-TV market leaders so they can effectively take on the digital giants
Pay-TV services need to generate greater scale so they can compete more effectively against FAANG
Pay-TV operators will react effectively to changing audience behavior
Pay TV will still be a growth segment in 2020
Several markets continue to offer pay-TV growth, with the Indian subcontinent particularly attractive
Traditional TV can flourish in 2020 (and beyond)