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Introduction

The year 2020 will be a critical one for the world's TV and video markets. The most important developments will take place at the intersection of traditional TV and OTT video.

Highlights

  • Traditional pay-TV's demise has been grossly overstated. Several markets continue to offer pay-TV growth, with the Indian subcontinent particularly attractive.
  • Pay-TV service providers are diversifying in the face of cord-cutting. Their ability to react effectively to changing audience behavior will ensure future growth.
  • But there is still plenty of work for pay-TV services to do. They need to generate greater scale so they can compete more effectively against Facebook, Amazon, Apple, Netflix, and Google.

Features and Benefits

  • Evaluates those TV markets worldwide that continue to offer significant growth potential.
  • Predicts key trends for traditional TV and OTT video in 2020.

Key questions answered

  • Which traditional TV markets worldwide continue to offer significant growth potential?
  • How can pay-TV operators, media companies, and OTT services best prepare for 2020?

Table of contents

Summary

  • Catalyst
  • Ovum view
  • Key messages

Recommendations

  • Recommendations for service providers and platforms
  • Recommendations for technology vendors

Multisubscription data will become the key metric used to measure TV and video penetration

  • Key territories exceed 50% landmark in 2020
  • Multisubscription intelligence will facilitate growth via service packaging innovation

M&A activity in 2020 will scale up pay-TV market leaders so they can effectively take on the digital giants

  • Pay-TV services need to generate greater scale so they can compete more effectively against FAANG
  • Pay-TV operators will react effectively to changing audience behavior

Pay TV will still be a growth segment in 2020

  • Several markets continue to offer pay-TV growth, with the Indian subcontinent particularly attractive
  • Traditional TV can flourish in 2020 (and beyond)

Appendix

  • Methodology
  • Further reading
  • Author