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Introduction

This report examines the important trends in social media, and gives recommendations for how key players – from the platforms themselves to the vendors that supply them – can navigate these trends to their benefit in the coming year.

Highlights

  • The oldest of Generation Z will come of age in 2019. This generation will soon stop relying on its parents to provide funds and start earning their own money, which means that the monetization potential of the generation that has grown up with social media is set to increase massively from 2019.
  • The threat posed to social platforms by regulators will be a major theme in 2019. Data privacy watchdogs will be out to show that they can effectively act against data misuse by social platforms. Potential fines under GDPR are large and should act as a catalyst for change.

Features and Benefits

  • Evaluates key social media trends for 2019 and how social media players should respond.
  • Explains how technology vendors can take advantage of social media trends.

Key questions answered

  • What are the key issues for social platforms in 2019?
  • How should players in the social market react to the most important issues for 2019?

Table of contents

Summary

  • Catalyst
  • Ovum view
  • Key messages

Recommendations

  • Recommendations for service providers and platforms
  • Recommendations for content providers
  • Recommendations for technology vendors

Social companies must be wary of further action from regulators

  • Data regulators will keep the pressure on
  • But consumers do not appear to care enough about privacy to act

Generation Z is coming of age in 2019 and social platforms need to meet its needs

  • Millennials are growing up and Generation Z is becoming more relevant
  • Generation Z has different views on social media to millennials

Social platforms will try to usurp the broadcaster's place in live events

  • Social platforms are already buying up sporting rights
  • Being 5G-ready is an impetus for change – but social platforms may not be able to monetize

Appendix

  • Further reading
  • Author