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This report provides an overview of key trends to watch in premium OTT Video in 2019.


  • With little room for expansion in the US, Netflix’s international focus will be even more aggressive in 2019.
  • Amazon Prime will gain market share in key global markets.
  • Skinny bundles will grow rapidly in the US.

Features and Benefits

  • Assesses Amazon and Netflix's strategy for 2019
  • Analyzes the outlook for skinny bundles in the US

Key questions answered

  • How will premium OTT Video develop in 2019?
  • What will be key markets for OTT Video in 2019?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for service providers and platforms
  • Recommendations for content providers
  • Recommendations for technology vendors

Netflix's international expansion will continue relentlessly

  • Netflix will remain unstoppable in 2019
  • The implication of Netflix Everywhere, revisited

Amazon will up its game internationally

  • The full force of Prime to hit Singapore and Australia in 2019
  • The implication of Amazon Everywhere?

Linear OTT services will grow rapidly in the US

  • 50 million Americans will subscribe to SLIN services by end-2019
  • SLIN could be the answer but there are challenges ahead


  • Methodology
  • Further reading
  • Author
  • Tony Gunnarsson, Principal Analyst, Media & Entertainment
  • [email protected]