This report aims to answer the following questions: What are the new hot areas emerging in the mobile app space? What new partnership opportunities will arise? How are the dynamics between app publishers and platform owners developing?
- Mobile AR revenue will take off. In 2019, mobile AR revenue will far exceed the levels it achieved during the heights of the Pokémon Go craze two years ago. Beyond gaming, a plethora of other use cases are emerging for the technology, including product sampling, navigation, education, and messaging.
- 5G rollouts will boost bundling drive. A new “killer app” exclusive to 5G is proving elusive, but video is likely to provide new opportunities in the areas of live sports and e-sports. 5G will greatly boost premium video revenue derived from telco-OTT partnerships.
- Netflix and Spotify are bypassing Apple’s hefty billing “tax” in the App Store, as antitrust regulators begin to get tough with the GAFA giants. If Netflix and Spotify can cut off iTunes billing without negative consequences, other media app publishers are likely to follow in their footsteps.
Features and Benefits
- Find out what new hot areas are emerging in the fast-moving mobile app space.
- Find out what new partnership opportunities will arise in the mobile app space.
- Find out how the dynamics between app publishers and platform owners are developing.
Key questions answered
- What are the new hot areas emerging in the fast-moving mobile app space?
- What new partnership opportunities will arise in the mobile app space?
- How are the dynamics between app publishers and platform owners developing?
Table of contents
Recommendations for service providers and platforms
Recommendations for technology vendors
Mobile AR revenue will take off
2019 mobile AR revenue will exceed Pokémon Go heights
Mobile AR offers a plethora of possibilities
5G rollout kickoff will boost bundling drive
Main opportunity will continue to lie with video
Video offers new opportunities in live sports and e-sports
Challenges to iTunes billing are likely to multiply
Spotify and Netflix have fired the opening shots
Both Apple and publishers have something to lose