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2019 will be a crucial year for the world's TV and video markets. The most important developments will take place at the intersection of traditional TV and OTT video.


  • Pay-TV service providers are diversifying in the face of cord-cutting. Sky, with services across Western Europe, provides an example of how operators can retain high-ARPU, pay-TV subscribers while also offering sufficiently flexible options to attract younger audiences.
  • Traditional pay-TV's demise has been grossly overstated. While the headwinds experienced in US pay TV have been widely highlighted, elsewhere it is thriving. India, for example, will see pay-TV revenues increase by 13.4% during 2019.
  • Households will sign up for an increasingly diverse and complex mix of TV and video services, as pay-TV and OTT video combinations become the norm.

Features and Benefits

  • Predicts key trends for traditional TV and OTT video in 2019.
  • Evaluates those TV markets worldwide that continue to offer significant growth potential.

Key questions answered

  • How can pay-TV operators, media companies, and OTT services best prepare for 2019?
  • Which traditional TV markets worldwide continue to offer significant growth potential?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for service providers and platforms
  • Recommendations for content providers
  • Recommendations for technology vendors

Households will take an increasingly complex mix of TV and video subscriptions

  • UK experiencing big growth in SVOD subscriptions as a top-up to pay TV
  • The intersection opportunity

Pay TV's demise has been grossly overstated

  • India represents the standout global pay-TV opportunity
  • Flexibility will be the key to success

Pay-TV operators are diversifying in the face of cord-cutting

  • OTT pay TV makes up a growing proportion of Sky Europe's subscribers
  • Sky's strategy will be the gold standard to follow


  • Methodology
  • Further reading
  • Author