2019 will be a crucial year for the world's TV and video markets. The most important developments will take place at the intersection of traditional TV and OTT video.
- Pay-TV service providers are diversifying in the face of cord-cutting. Sky, with services across Western Europe, provides an example of how operators can retain high-ARPU, pay-TV subscribers while also offering sufficiently flexible options to attract younger audiences.
- Traditional pay-TV's demise has been grossly overstated. While the headwinds experienced in US pay TV have been widely highlighted, elsewhere it is thriving. India, for example, will see pay-TV revenues increase by 13.4% during 2019.
- Households will sign up for an increasingly diverse and complex mix of TV and video services, as pay-TV and OTT video combinations become the norm.
Features and Benefits
- Predicts key trends for traditional TV and OTT video in 2019.
- Evaluates those TV markets worldwide that continue to offer significant growth potential.
Key questions answered
- How can pay-TV operators, media companies, and OTT services best prepare for 2019?
- Which traditional TV markets worldwide continue to offer significant growth potential?
Table of contents
Recommendations for service providers and platforms
Recommendations for content providers
Recommendations for technology vendors
Households will take an increasingly complex mix of TV and video subscriptions
UK experiencing big growth in SVOD subscriptions as a top-up to pay TV
The intersection opportunity
Pay TV's demise has been grossly overstated
India represents the standout global pay-TV opportunity
Flexibility will be the key to success
Pay-TV operators are diversifying in the face of cord-cutting
OTT pay TV makes up a growing proportion of Sky Europe's subscribers
Sky's strategy will be the gold standard to follow