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In this report, Ovum outlines the major trends to watch for consumer fixed broadband providers in 2019. Fixed broadband providers will need gigabit speeds and superior QoE to address convergence and substitution in 2019.


  • With DOCSIS 3.1, cable companies are launching 1Gbps services for the first time, matching their FTTP peers and becoming more competitive. Gfast-enabled 1Gbps services have also begun among telcos. In 2019, we expect more gigabit (including 10Gbps) launches.
  • Traditional fixed-only bundles like triple play and dual play are declining in many countries. The decline will continue in 2019. The higher popularity of quad-play and converged bundles is one reason, and the rise of the mobile-only consumer is another.
  • The in-home broadband experience is poor today, resulting in customer churn and a higher opex/capex burden. Gradually, CSPs in developed countries are introducing more advanced Wi-Fi CPE and AI data analytics capabilities. Such investments will accelerate in 2019.

Features and Benefits

  • Outlines Ovum's expectations of fixed broadband trends in 2019.
  • Uses data from two multicountry consumer surveys conducted by Ovum.
  • Provides recommendations on fixed broadband trends in 2019 for service providers and vendors.

Key questions answered

  • What are the major fixed broadband industry trends expected in 2019?
  • How should fixed broadband providers meet the market challenges outlined?
  • How will fixed–mobile convergence and fixed-to-mobile substitution play out in the 2019 broadband market?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for service providers
  • Recommendations for technology vendors

More cable companies to offer 1Gbps with D3.1

  • Matching FTTP competitors in speed, at lower cost
  • Choose FTTP or Full Duplex – both support 10Gbps speeds

10Gbps advances but requires a business case

  • 10Gbps moves beyond early-adopter markets in 2019
  • Operators should consider 10Gbps business cases carefully

FMC and FMS will rise in 2019

  • It's the lifestyle, stupid!
  • If you can't beat them, join them, by adding mobile and OTT TV

CSPs to invest more in the home in 2019

  • Consumers hold broadband CSPs responsible for home network
  • All CSPs must differentiate with best-in-class home networks


  • Methodology
  • Further reading
  • Author