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The most pronounced AI impacts on consumer services in 2019 will be via incremental improvements to the voice interface, advances in visual computing, and significant developments in the TV domain.


  • AI-aware consumers are already looking to AI benefits and use cases beyond AI assistants. We expect this to translate into a wider range of AI services in 2019 and beyond, with assisted living, health, and security being priority areas.
  • Machine learning and deep neural networks are driving advances in the voice interface that will eventually allow machines to conduct natural, human-sounding conversations.
  • AI-capable TVs will be a bigger opportunity than smart speakers and will become the new battleground for large tech companies such as Amazon and Google.

Features and Benefits

  • Learn about the key AI trends that will affect consumer services over the next 12 months.
  • Discover the trends in AI impacting the voice interface, visual computing, and TV services.
  • Learn about next-wave use cases beyond digital assistants.

Key questions answered

  • What will be the biggest trends in consumer AI in 2019?
  • What major technology developments will shape consumer AI in 2019?
  • What new use cases will emerge? Are there any issues to prepare for?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for service providers and platforms
  • Recommendations for technology vendors

AI means more than assistants for savvy consumers

  • AI-aware consumers are anticipating multiple use cases
  • Consumer concerns over AI must be addressed

Incremental enhancements to the voice interface

  • Big changes are on the way but 2019 will be about practical improvements
  • Ensure improvements are meaningful and plan now for more advanced developments

Visual AI looks to opportunities beyond search

  • A wider range of visual computing use cases is emerging
  • Give partners the tools they need to make visual AI flourish

AI will transform TV UI

  • AI-capable TVs will be bigger than smart speakers
  • Google and Amazon will use AI to differentiate in TV


  • Methodology
  • Further reading
  • Author