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This report will describe how the consumer communications market will continue to evolve in 2019; assess how the changes in consumer communications will affect all players in the value chain; and highlight potential new revenue opportunities.


  • Business-to-consumer messaging via chat apps will go global, but commercial realities will slow adoption.
  • More telcos will launch RCS to protect A2P SMS revenues.
  • Content-sharing apps are bolstering their media chops

Features and Benefits

  • Evaluates the key challenges for players in the consumer communications industry in 2019.
  • Describes how telcos will respond to global chat apps playing a more significant role in B2C communications.
  • Discusses whether app-based video calling and sharing apps can help telcos justify 5G investment.

Key questions answered

  • What are global chat apps doing to grow B2C messaging on their platforms?
  • What are the drivers for telcos to launch RCS services?
  • Will A2P SMS still be a key source of revenues for telcos in 2019?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for service providers and platforms
  • Recommendations for content providers
  • Recommendations for technology vendors

Global chat apps will emulate Asian chat apps

  • Facebook will join Apple in monetizing chat
  • Chat apps will not substitute A2P SMS in 2019

Doubling down on RCS to avoid SMS double whammy

  • More telcos will launch RCS to protect A2P SMS revenues
  • A2P SMS will still generate significant traffic and revenues

5G could offer telcos a lifeline around video calling

  • New features will boost user video-calling engagement
  • Video calling might be an opportunity for telcos, with 5G on the horizon

Content-sharing apps bolster their media chops

  • Instagram and Snapchat are firmly on the path toward being media platforms
  • Sharing apps should innovate, but not aggravate, to further their media ambitions


  • Methodology
  • Further reading
  • Author