This report will describe how the consumer communications market will continue to evolve in 2019; assess how the changes in consumer communications will affect all players in the value chain; and highlight potential new revenue opportunities.
- Business-to-consumer messaging via chat apps will go global, but commercial realities will slow adoption.
- More telcos will launch RCS to protect A2P SMS revenues.
- Content-sharing apps are bolstering their media chops
Features and Benefits
- Evaluates the key challenges for players in the consumer communications industry in 2019.
- Describes how telcos will respond to global chat apps playing a more significant role in B2C communications.
- Discusses whether app-based video calling and sharing apps can help telcos justify 5G investment.
Key questions answered
- What are global chat apps doing to grow B2C messaging on their platforms?
- What are the drivers for telcos to launch RCS services?
- Will A2P SMS still be a key source of revenues for telcos in 2019?
Table of contents
Recommendations for service providers and platforms
Recommendations for content providers
Recommendations for technology vendors
Global chat apps will emulate Asian chat apps
Facebook will join Apple in monetizing chat
Chat apps will not substitute A2P SMS in 2019
Doubling down on RCS to avoid SMS double whammy
More telcos will launch RCS to protect A2P SMS revenues
A2P SMS will still generate significant traffic and revenues
5G could offer telcos a lifeline around video calling
New features will boost user video-calling engagement
Video calling might be an opportunity for telcos, with 5G on the horizon
Content-sharing apps bolster their media chops
Instagram and Snapchat are firmly on the path toward being media platforms
Sharing apps should innovate, but not aggravate, to further their media ambitions