AI assistants are rapidly gaining ground in the home. But even though these assistants conveniently and autonomously perform a range of household tasks, users' perception of them has worsened over the past year.
- The user experience will continue to deteriorate unless AI assistants undergo a makeover to increase usefulness.
- User perception about privacy and security has not improved. Ensuring a consistent and reliable experience will be crucial to increasing consumer confidence.
- User adoption remains limited to basic skills, but enhanced personalization features will encourage usage of more varied applications.
Features and Benefits
- Assesses why AI assistants' perceived privacy and security credentials have not improved.
- Analyzes why vendors are currently focusing on the specifics of AI assistants, not the overall user experience.
- Explores why AI assistant usage is often limited to basic tasks.
Key questions answered
- How will AI assistants undergo a makeover to improve utility and increase user retention?
- Why should AI assistant providers promote experiences over capabilities?
Table of contents
Recommendations for consumer technology vendors
Recommendations for service providers
AI assistants will undergo a makeover to improve utility and increase user retention
User satisfaction will continue to deteriorate unless AI assistants improve utility
Enhancements in skill discovery will drive user engagement
More attractive incentives are needed to get partners and developers involved
Tackling the lack of trust will be key to increasing adoption
New security protocols will help consumers trust AI
AI assistants will gradually gain presence in the smart home security space
Use case adoption will evolve and diversify
Shift in focus to high-value skills
AI assistants will become the de facto smart home brokers
Competition in the AI assistant market will remain focused on small achievements
The survival of the fittest will intensify
Localization will be key to standing out