This presentation provides an overview of the ICT Enterprise Insights survey with a focus on omnichannel digital transformation and finds that most enterprises are not keeping up with customers' rising expectations.
- Omnichannel is the laggard among digital transformation initiatives.
- Enterprises must focus digital transformation on the customer – essential for survival.
- Forget about CRM; think in terms of customer engagement platforms.
Features and Benefits
- Examines the main findings from the extensive global survey and provides recommendations to accelerate omnichannel digital transformation progress.
- Provides recommendations for vendors and digital services providers to help protect their businesses and target their sales efforts.
Key questions answered
- How are enterprises progressing with their omnichannel digital transformation initiatives?
- What can enterprises do to accelerate progress with omnichannel?
- How can vendors and digital service providers target their sales efforts to improve retention and generate growth?
Table of contents
Download 1: 2019 ICT Enterprise Insights in Omnichannel Digital Transformation