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Ramona Zhao

Senior Analyst

Country China

Experience 8+ years

Ramona Zhao
Ramona Zhao is a senior analyst at Omdia (formerly Ovum) providing analysis on the Asian service provider market. She covers a wide range of topics including service provider strategies, digital activities, business plans, and innovation services. Ramona's specialties include strategy and business planning, OTT partnerships, and market dynamics.
Prior to joining Omdia in 2018, Ramona worked in the strategy research division of the China Mobile Research Institute and was responsible for research projects covering a wide range of topics, including 4G, video, and operators' digital transformations. She provided strategic insights for China Mobile's business planning and development. Ramona also worked as a consultant at Detecon, providing management consulting service for China operators.

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  • China Mobile’s partnership with new entrant CBN will shape China’s 5G market

    Service Providers

    China Mobile’s partnership with new entrant CBN will shape China’s 5G market

    The partnership strategy of China Broadcasting Network (CBN, China’s new entrant and the fourth mobile operator), as well as the distribution of 700MHz spectrum, was finally settled in May. Omdia expects that the new partnership between China Mobile and CBN will drive the development of 5G in China and create good opportunities for vendors, but Omdia also notes some uncertainties.