Pamela is a practice leader in the Consumer Services practice, heading the Digital Communications and Social Networking team. Her focus is on telco and OTT communications services, application-to-person communications, next-generation communications services such as WebRTC and RCS, and social media. She regularly produces research, data trackers, and forecasts on these topics.
Pamela has covered the telecoms sector for over 20 years as an analyst and journalist, joining Informa in 2002.
Pamela tracks the strategies of telcos, chat apps, and social media companies with respect to next-generation communications services. She also monitors telco and vendor strategies for the provision of A2P communications. She is a regular speaker and chair at conferences and is frequently called on to provide media comment. Her consultancy experience comprises projects for operators, vendors, and telecoms suppliers, including white papers, workshops, webinars, surveys, and speaking engagements.
A highlight of Pamela's career was helping break the news in April 2013 that chat app messages exceeded global SMS traffic volumes, which helped underline the emergence of the chat app as a successful new mobile communications tool.