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Liliana Alvarez Temix

Senior Analyst, Smart Home and Appliances

Country China

Experience 5+ years

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Liliana Alvarez Temix brings five years of experience covering Asia and Latin America, as well as branding, innovation, and forecast experience in FMCG and technology industries. Previously, she contributed to the sales and marketing team for the successful launch of smartphones in Mexico as an analyst at Huawei.  

She was also part of Millward Brown and Nielsen consulting FMCG and telecom companies regarding their innovation, communication, branding, and sales strategy in offline and online channels. Part of her past research work involved the validation of volume forecasts, concepts, products, and advertising testing, as well as brand equity evaluation for new products, brands, and relaunches. She is based in Shanghai, China.