Julia is part of Omdia's Service Providers & Markets team, covering German-speaking and CEE markets. Her research areas include CSP strategies for mobile, fixed, pay TV, and OTT services. Julia has an MSc in marketing and business analysis from the University of Edinburgh and a BSc in international business from the University of Applied Sciences Hannover.
In her role as research analyst, Julia focuses on market developments and operator strategies.
Prior to joining Omdia, formerly Ovum, in 2019, Julia worked in quantitative market research roles for audio manufacturer Sennheiser and market research agency Kantar. Her projects covered areas such as identifying and tracking product and industry trends, measuring brand awareness, and analyzing communications strategies, enabling her to gain a holistic view of research practices across industries.
Julia has knowledge of numerous business fields, including finance, marketing, economics, and business law, along with an ability to mine information from data using qualitative and quantitative research methods.