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Guillermo Escofet

Principal Analyst

Country UK

Experience 18+ years

London-based principal analyst Guillermo Escofet tracks the global mobile media market, with a special interest in telco–OTT partnerships, mobile advertising, and telco digital services strategies.

Guillermo brings 14 years’ experience to his work in analyzing the global mobile media sector.

He joined Omdia, formerly Ovum, in 2014, and has provided expertise to our clients in the areas of mobile payments, advertising, and network APIs. 

Prior to becoming an analyst, Guillermo had a successful career in business and current-affairs journalism, working as a newspaper reporter in Central America and a foreign correspondent in Mexico City.

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