Erik Brannon, the associate director of research and analysis at Omdia (previously IHS Markit), specializes in pay-TV operators and channels. He has more than 13 years of experience in tracking, modeling and forecasting the US, Canadian and Latin American pay-TV landscape, and the worldwide TV channels business.
Erik is responsible for developing and maintaining key databases that make up the core of the US, Canadian and Latin American television products for Omdia. He is also responsible for the development of the company’s exhaustive worldwide pay-TV channels database. In addition, Erik has led many high-visibility consulting projects. His contributions include the development and maintenance of advanced pay-TV provider models and cable network revenue and profit models.
Erik holds a Bachelor of Arts in History from the University of California, Santa Cruz, United States.