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Ed Barton

Chief Analyst, Entertainment

Country UK

Experience 20+ years

Ed Barton
Ed Barton is chief analyst of the Entertainment Practice at Omdia (formerly Ovum). His primary responsibilities include setting the research agenda and ensuring that the requirements of Omdia's extensive and diverse client base are continually fulfilled.

Ed and his team examine the most critical commercial issues challenging the media and entertainment industries, including emerging business models related to TV and OTT video; service provider evolution; and the ongoing impacts of innovation across content, devices, and networks.

 

He is a regular speaker on the conference circuit and is prized as a media and technology commentator, discussing a range of issues with CNN, Bloomberg, CNBC, Sky, and the BBC. He has been quoted by practically every English-language business news outlet, including The Economist, the FT, BBC News, and The New York Times.

 

Before joining Omdia, Ed led the Digital Media team at Strategy Analytics for three years, following a decade at Screen Digest (now IHS Technology) as a senior analyst.

Analyst Articles

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  • Challenging economics for dedicated sports streaming services resulting in low subscription volumes in Europe

    Media & Entertainment

    PremFlix and Chill

    Richard Masters, the English Premier League's (EPL) new chief executive, made some interesting observations regarding the dilemma facing content owners of whether to sell content to distributors, or whether to stream content to audiences directly.

  • Considering the new wave of direct-to-consumer video launches

    Media & Entertainment

    Considering the new wave of direct-to-consumer video launches

    Key platforms coming to market, namely Disney+, Apple TV+, HBO Max, NBC's Peacock, and Quibi, will reshape entertainment distribution over the next decade.

  • FAANG OTT video domination set to continue despite flurry of new service launches

    Consumer and Entertainment Services

    FAANG OTT video domination set to continue despite flurry of new service launches

    Facebook, Apple, Amazon, Netflix and Google brace for the arrival of Disney, Apple, HBO, Discovery and NBC in the global battle for direct-to-consumer video supremacy.

  • Disney's pivot streams into focus

    Consumer and Entertainment Services

    Disney's pivot streams into focus

    Disney+ is launching at roughly the same time as two other notable streaming services: HBO MAX and Apple TV+, all of which are motivated by the impact Netflix. Ovum believes that Disney's go-to-market strategy is currently the most compelling.

  • 5G launch war – what is it good for?

    Consumer and Entertainment Services

    5G launch war – what is it good for?

    While media commentary has focused on endgame use cases for 5G, the companies making 5G a reality must now manage heightened expectations while laying the foundations for the emergence of the transformative use cases and services which will, eventually, define 5G.

  • Reshaping pay TV for the new reality

    Consumer and Entertainment Services

    Reshaping pay TV for the new reality

    Elusive growth opportunities sharpen focus on pay-TV strategy.

  • Using sport to accelerate 5G

    Consumer and Entertainment Services

    Using sport to accelerate 5G

  • 2019 Trends to Watch: TV & Video Super-Themes

    Consumer and Entertainment Services

    2019 Trends to Watch: TV & Video Super-Themes

    Megamergers of traditional media companies and unprecedented competitive pressure from scaled, multinational digital platforms, namely Facebook, Amazon, Netflix, and Google (FANG), are rapidly reshaping the entertainment industry.

  • Supersizing TV and video: shut up, scale up, and distribute direct

    Consumer and Entertainment Services

    Supersizing TV and video: shut up, scale up, and distribute direct

    Visual entertainment content and its distribution are being completely reshaped.

  • AT&T slims TV down to its skinniest

    Consumer and Entertainment Services

    AT&T slims TV down to its skinniest

    AT&T's Watch is a new ultra-skinny bundle of linear TV channels, notably not including the major broadcast networks, ESPN, or regional sports networks. Its most noteworthy aspect is the 15 million AT&T Unlimited subscribers who will be granted free access to the service.