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Four critical market transitions

The digital economy is being transformed by new technologies, increased customer expectations and changing regulatory environments. To thrive, organizations must navigate critical market transitions.


Consumer services
The evolution of consumer consumption from traditional / fixed to alternative / mobile digital delivery

01  • Wearables
• Smart home
• Connected car 
• AR / VR
• TV / Video
• eSIM

Enterprise services
The migration of traditional on-site enterprise ICT to managed and cloud delivery models


02 • Cloud
• IoT platforms
• Unified comms
• Enterprise mobility
• CX
The virtualization of infrastructure from physical to software-defined networks
03 • SDN / NFV
• App. virtualization
• Network security
Vertical-specific market and technology implementations
04 • Financial services:digital CX
• Payments: distributed ledger
• Media: Next-gen. devices & CX
• Telecoms: Hardware to virtual networks
• Public sector: growth of smart cities 


The transition to digital services differs in nature and pace by industry. Success requires a deep understanding of vertical specific market dynamics and technology implementations.

Digital Economy | Ovum 

Ovum helps you successfully navigate these critical transitions

Our insight is actionable to support your business and product planning and go-to-market initiatives.

Understand market dynamics  Assess opportunities  Develop services Go-to-market 
  • What is the disruptive potential of emerging technologies?
  • How are changes in customer demand impacting consumption?
  • How large is the opportunity and how is this forecast to change?
  • What is the local competitive and regulatory landscape?
  • Which service elements resonate most with the market?
  • Which business and pricing models are most profitable?
  • Which marketing and sales strategies are most likely to succeed?
  • What are the spending intentions of target customers?